Micro Participatory Budget 2023
Small projects. Big Impact.
Changes at "Coworking daycare center"
Title
- -{"en"=>"Coworking daycare center", "fr"=>"Coworking garderie solidaire"}
- +{"en"=>"Coworking daycare center"}
Body
-
-["
- Name of your project
- I work U play
- Description in two lines
- We created Lausanne's first solidarity coworking / daycare center in early 2023.\n\nOur aim? To enable parents to work on their professional project while their child is being looked after by volunteers of all ages.\n\nOur aim? To be accessible to all by offering our services at very low cost or free of charge (for parents unable to pay) and by locating us right in the heart of the city (Place de la Gare).
- Target audience
- Mainly Lausanne mothers without a complete childcare solution, wishing to have time for their professional project. Main current beneficiaries: Families without family support (the main form of childcare in Switzerland) or with limited/insufficient crèche places; single-parent families; mothers wishing to separate or in the early stages of separation; parents working part-time, looking for work, developing an entrepreneurial project or completing training in order to reintegrate professionally
- Your project in detail
- The arrival of children is almost systematically correlated with a halt or reduction in working hours for women in Switzerland (Source: Family Report 2021 Federal Statistical Office). This is a source of impoverishment and isolation for many mothers.\n\nThe association has therefore set out to resolve one of the main obstacles to mothers' professional integration: the lack of childcare / inadequate care for pre-school-age children. To do this, we provide parents with a coworking space, combined with childcare, all at a lower cost.\n\nAs our association is in its first year, many parents are still unfamiliar with it. The results of our pilot project show that they come to our space for several weeks or even months at a time (while they are training or looking for a job), and that it's mainly through word of mouth that our beneficiaries hear about us.\n\nWe still have a great deal of work to do to raise awareness among Lausanne families. We would therefore like to obtain financial support to put in place appropriate communications to enable all Lausanne parents to find out about our existence and benefit from our services.\n\nPrimary objective of our new communication campaign: To make our structure known to as many young Lausanne mothers as possible, so as to fill 100% of our slots.\n\nSecondary objective: Invite as many potential new beneficiaries as possible to an event on the theme of \"Reconciling work and motherhood\", which we will be organizing on our premises at the end of February 2024.\n\nTo this end, we are planning a poster campaign on certain TL bus routes from January onwards, as well as a targeted campaign on Instagram to invite young parents to our event.
- When will your project be rolled out?
- The communication campaign will take place at the end of January / beginning of February 2024, the event will take place at the end of February 2024.
- Montant demandé
- 3000
- Budget
{\n \"lines\": [\n {\n \"label\": \"100 Bus TL posters for 15 days\",\n \"price\": 2190,\n \"id\": \"1698602250990\"\n },\n {\n \"label\": \"Targeted Instagram advertising - 10 days over a 3-week period\",\n \"price\": 810,\n \"id\": \"1698602258884\"\n }\n ]\n}100 Bus TL posters for 15 days 2190 CHF Targeted Instagram advertising - 10 days over 3 weeks 810 CHF Total budget: 3000 CHF - Enclose appendices (additional descriptions, schedule, detailed budget, etc.).)
- https://macgyver.io/uploads/decidim/decidim_awesome/editor_file/file/97/D%C3%A9tails_du_projet.pdf
- Nom de votre projet
- I work U play
- Description en deux lignes
- Nous avons créé le premier coworking / garderie solidaire de Lausanne début 2023. \n\nNotre but ? Permettre aux parents de travailler sur leur projet professionnel pendant que leur enfant est gardé par des bénévoles de tous âges. \n\nNotre souhait ? Être accessibles à tous en proposant nos services à très bas coût ou gratuitement (pour les parents ne pouvant pas payer) et en nous implantant en plein cœur de la ville (Place de la Gare).
- Public cible
- Principalement des mères lausannoises sans solution de garde complète, souhaitant avoir du temps pour leur projet professionnel. Principaux bénéficiaires actuels: Familles sans soutien familial (principal moyen de garde en Suisse) ou bénéficiant de places en crèche limitées/insuffisantes); familles monoparentales; mères souhaitant se séparer ou en début de séparation; parents travaillant à en temps partiel, en recherche d’emploi, développant un projet entrepreneurial ou complétant une formation afin de se réinsérer professionnellement
- Votre projet en détails
- L’arrivée des enfants est presque systématiquement corrélée à un arrêt ou une diminution du temps de travail chez la femme en Suisse (Source: Rapport sur les Familles 2021 Office Fédéral de la Statistique). Cela est source de paupérisation et d’isolement pour de nombreuses mères.\n\nL’association a donc cherché à résoudre l’un des principaux obstacles à l’insertion professionnelle des mères : l’absence de mode de garde / prise en charge insuffisante des enfants en âge préscolaire. Pour ce faire, nous mettons à disposition des parents un espace de coworking, associé à une prise en charge des enfants, le tout à moindre coût.\n\nNotre association étant dans sa première année, elle reste encore peu connue de nombreux parents. Le bilan de notre projet-pilote fait ressortir qu’ils viennent plusieurs semaines voire quelques mois dans notre espace (le temps de se former ou chercher un emploi), et que c’est par le bouche à oreilles que nos bénéficiaires entendent principalement parler de nous. \n\nIl reste donc un grand travail de notoriété auprès des familles lausannoises à effectuer. Nous souhaitons donc obtenir un soutien financier afin de mettre en place une communication adéquate permettant à l’ensemble des parents lausannois de connaître notre existence et de bénéficier de nos services.\n\nObjectif primaire de notre nouvelle campagne de communication: Faire connaître notre structure à un maximum de jeunes mères lausannoises afin de remplir 100% de nos créneaux.\n\nObjectif secondaire: Convier un maximum de nouvelles bénéficiaires potentielles à un événement autour de la thématique “Conciliation entre vie professionnelle et maternité” que nous organiserons fin février 2024 dans nos locaux.\n\nPour cela, nous prévoyons un affichage dans certaines lignes de bus de TL dès janvier, ainsi qu'une campagne ciblée sur Instagram pour inviter les jeunes parents à notre événement.
- Quand votre projet va-t-il se déployer ?
- La campagne de communication aura lieu fin janvier / début février 2024, l'événement aura lieu fin février 2024.
- Montant demandé
- 3000
- Budget
{\n \"lines\": [\n {\n \"label\": \"100 Affiches Bus TL pendant 15 jours\",\n \"price\": 2190,\n \"id\": \"1698602250990\"\n },\n {\n \"label\": \"Publicité ciblée Instagram - 10 jours sur une durée de 3 semaines\",\n \"price\": 810,\n \"id\": \"1698602258884\"\n }\n ]\n}100 Affiches Bus TL pendant 15 jours 2190 CHF Publicité ciblée Instagram - 10 jours sur une durée de 3 semaines 810 CHF Montant total du budget: 3000 CHF - Joindre les annexes (descriptifs additionnels, calendrier, budget détaillé, etc.)
- https://participer.lausanne.ch/uploads/decidim/decidim_awesome/editor_file/file/97/D%C3%A9tails_du_projet.pdf
-
+["
We created Lausanne's first solidarity coworking / daycare center in early 2023. Our aim? To enable parents to work on their professional project while their child is being looked after by volunteers of all ages. Our aim? To be accessible to all by offering our services at very low cost or free of charge (for parents unable to pay) and by locating us right in the heart of the city (Place de la Gare).
Target audience
Mainly Lausanne mothers without a complete childcare solution, wishing to have time for their professional project. Main current beneficiaries: Families without family support (the main form of childcare in Switzerland) or with limited/insufficient crèche places; single-parent families; mothers wishing to separate or in the early stages of separation; parents working part-time, looking for work, developing an entrepreneurial project or completing training in order to reintegrate professionally
Your project in detail
The arrival of children is almost systematically correlated with a halt or reduction in working hours for women in Switzerland (Source: Family Report 2021 Federal Statistical Office). This is a source of impoverishment and isolation for many mothers. The association has therefore set out to resolve one of the main obstacles to mothers' professional integration: the lack of childcare / inadequate care for pre-school-age children. To do this, we provide parents with a coworking space, combined with childcare, all at a lower cost. As our association is in its first year, many parents are still unfamiliar with it. The results of our pilot project show that they come to our space for several weeks or even months at a time (while they are training or looking for a job), and that it's mainly through word of mouth that our beneficiaries hear about us. We still have a great deal of work to do to raise awareness among Lausanne families. We would therefore like to obtain financial support to put in place appropriate communications to enable all Lausanne parents to find out about our existence and benefit from our services. Primary objective of our new communication campaign: To make our structure known to as many young Lausanne mothers as possible, so as to fill 100% of our slots. Secondary objective: Invite as many potential new beneficiaries as possible to an event on the theme of \"Reconciling work and motherhood\", which we will be organizing on our premises at the end of February 2024. To this end, we are planning a poster campaign on certain TL bus routes from January onwards, as well as a targeted campaign on Instagram to invite young parents to our event.
When will your project be rolled out?
The communication campaign will take place at the end of January / beginning of February 2024, the event will take place at the end of February 2024.
Budget: 3000 CHF
"]
